Madcat

SEO-ready proof of concept

Charity copywriting and design services

This page gives Madcat a dedicated landing page for search, while keeping the existing homepage copy untouched. It is ready for client-written detail later.

What the page can cover

Use this layout to talk about the specific services the team offers in the third sector.

Charity copywriting

Campaigns, appeals, fundraising letters, reports and supporter journeys written to fit your audience and your tone of voice.

Brand and messaging

Clear positioning, messaging hierarchies and tone-of-voice guidance that help teams speak with one voice.

Campaign design

Integrated creative for print, digital and direct mail that keeps the idea consistent from concept to execution.

Publications and reports

Annual reports, impact reports and publications designed to make complex information easy to read and act on.

Fundraising creative

Appeals and supporter communications built to support response, retention and long-term relationship building.

Creative consultancy

Light-touch strategic support for teams that need a sounding board, an extra pair of hands, or a full partner.

Suggested working process

A simple structure that can later be expanded into client-facing copy and evidence.

  1. 1 Brief and discovery
  2. 2 Concept and structure
  3. 3 Copy, design and refinement
  4. 4 Delivery, rollout and support

Next step

Leave space for the final client-approved copy

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